Peter behrens is a canadian novelist, screenwriter and short story writer. In any case, he was a talented painter, graphic artist and designer. Even today, his buildings and designs have an impact on our everyday lives. This year the 150 th anniversary of the birth of peter behrens 18681940 is celebrated.
Poster stamp depicting corporate design by peter behrens for. After rathenau purchased european manufacturing rights to thomas a. Peter behrens february 2018 a founding member for one of europes first art movements, the munich secession, peter behrens was primarily an architect, painter and designer of decorative and graphic art, who exerted a paramount influence and was regarded as one of the most inspiring 20th century german designers. This construction ranks among the most famous buildings of industrial. Giacomo balla and the domestication of transcendence. Peter behrens book design book design, behrens, graphic.
Jan 17, 2014 peter behrens contributions in modern architecture he was important for the modernist movement and several of the movements leading names in earlier stages of their careers. After attending the fine arts school at hamburg, behrens went to munich in 1897 during the time of the renaissance of arts. See more ideas about modernist movement, design and art nouveau. He created the entire corporate identity of the company logotype, product design, publicity, etc. Apr 10, 2020 peter behrens, architect noted for his influential role in the development of modern architecture in germany. Behrens went on to serve as artistic adviser to aeg allgemeine elektricitats gesellschaft, one of the largest manufacturers in the world. But before he became an architect he was a painter in his youth and art nouveau designer of decorative and graphic art.
Peter behrens was never an employee for aeg, but worked in the capacity of artistic consultant. Now the full story of the extraordinary collaboration between peter behrens and the aeg is disclosed in this extensive account of his industrial. Some is behrens as the inventor of the corporate design, because he is shaped as an artistic advisor from 1907 to 1914, the products and the overall appearance of the allgemeine elektricitatsgesellschaft aeg. In his role as chief designer for the german company aeg he developed its corporate design encompassing the logo, publicity material, the form of the goods and. He was one of the most innovative designers and architects of the early 20 th century and is recognized as a pioneer of modern industrial design. Peter behrens 1868 2018 bauhaus shop timeless design. Behrens designed a romanstyle letterform inspired by classical roman inscriptions. In 1907, he was commissioned to design the entire visual identity of aeg, one of the largest manufacturers in the world. He created the first integrated corporate identity. Peter behrens and a new architecture for the twentieth. Peter behrens, born april 14, 1868, hamburgdied feb. In designing highly functional factory buildings for aeg in berlin, peter behrens chose not to emphasize pure functionalism.
Peter behrens behrens started his career as a painter, illustrator and book binder but would eventually become an artistic consultant for aeg allgemeine elektrizitatsgesellschaft, literally general electric company. Poster stamp depicting corporate design by peter behrens. Behrens was soon in charge of the overall appearance of the company and designed everything from products and buildings to advertising and logos. Peter behrens figure 1 was born 14 april 1868 in hamburg and died in berlin 27 february 1940. Working for aeg, behrens was the first person to create logos, advertising material, and company publications with a consistent, unified design. One of germanys greatest architects during the first decade of the 20th century, peter behrens was a pioneer of corporate design as well as modernist architecture buildings characterized by functionalist style and new materials. As the discussion of the thesis pointed out, peter behrens designs for aeg can be called as first corporate identity design since they have a consistent design vocabulary. In addition, he was a pioneer in the field of industrial design. Hamburg 1868 berlin 1940 peter behrens is one of the most influential 20thcentury german designers. Peter behrens was born on april 14, 1868 in hamburg, germany, and died on february 27, 1940 in berlin. However these were not the only forces that shaped his design work.
Peter behrens and his influence on graphic design hey. Peter behrens book design deutsch, corporate design, art deco, jugendstil, bauhaus. Oct 19, 2014 peter behrens was alive from 18681940 and was an architect by trade. Book description the mit press, cambridge, mass, 1984.
Working for aeg in 1907 emil rathenau, director of the aeg, appointed behrens its artistic adviser. He designed the entire corporate identity logotype, product design, publicity, etc. Thus beyrens helped to found the weird new world of corporate identity. Peter behrens was never an employee for aeg, and always worked as a freelancer. Peter behrens designer graphic designer artist 18681940. His successors were eberhard fuchs and hans werner friedlaender, who successfully continued maintaining the aeg design quality. Peter behrens and the aeg, 19071914 buddensieg, tilmann. But the credentials behrens brought to this appointment were substantial, and his success within the industrial powerhouse was immediate. Another group of the historians claimed that his works for aeg were shaped by only function or machineaesthetic.
At the beginning of the century, he brought forth outstanding works in painting, architecture, graphic design and industrial design, which exerted a paramount influence in all these various fields, opening up uncharted territory for the generations to come. One of germanys greatest architects during the first decade of the 20th century, peter behrens was a pioneer of corporate design as well as modernist architecture buildings characterized by. In 1910, behrens designed the aeg turbine factory, in the moabit district of berlin. Peter behrens was alive from 18681940 and was an architect by trade. How exactly peter behrensa painter turned graphic designercame to receive his first commissions from aeg in 1907 remains somewhat unclear. Most histories of twentiethcentury architecture cite peter behrens influence on three of his proteges. In the same year, behrens held the aegs artistic consultant post, being in charge of fashioning all the products of the company and at the same time, he designed the. From advertising art his work is thus transformed in the creation of company image. In 1907, aeg allgemeine elektrizitatsgesellschaft retained behrens as artistic consultant.
In 1907 the aeg hired peter behrens as its overall artistic consultant. Some historians called peter behrens designs for aeg as first corporate identity design. Many of todays corporate giants consider design an integral part of their management policies. Now behrens full contribution to the history of twentiethcentury architecture is. Its revolutionary design features 100m long and 15m tall glass and steel walls on either side. Peter behrens design pewter coffee pot malerei, corporate design. Peter behrens biography infos for sellers and buyers.
Aeg, 1910 the german architect, designer and illustrator peter behrens peter behrens aeg metal filament lamps poster, by peter behrens in the image depicts another way in which behrens used his designs for aeg, through communication design. To this day, his buildings and designs inform our everyday lives. It was behrens creativity that first established the corporate identity concept. It is the bestknown work of architect peter behrens. He supervised the graphic design of catalogues, stationery, and typographic presentation while also designing electric fans, street lamps, and entire factories. He decided to pursue art as his career and in 1890 he moved to munich after marrying his wife, lilly kramer. In 1912, after masterminding german electrical brand aegs entire corporate identity, behrens designed the aeg turbine factory, utilising classical design forms in a functional and industrial setting. Peter behrens contributions in modern architecture he was important for the modernist movement and several of the movements leading names in earlier stages of their careers. From 1890 he worked as a painter and graphic artist in munich, where he joined the jugendstil movement, and in 1893 he was. From 1903 to 1914 from 1907 as their architect and artistic director he designed for aeg a factory, designed domestic electrical equipment including kettles and fans, and created what would now be called a corporate identity. The aphorism is one of the most used and abused in design and architecture. Most histories of 20th century design cite peter behrenss seminal influence on three of his former protegesgropius, mies, and le corbusierand mention the turbine factory and arclamp he designed for the german electric company, the aeg. It is an influential and wellknown example of industrial architecture. While designing for aeg behrens used scientific management and massproduction techniques in his designs.
Type design and architectural lettering introduction peter behrens is best known as an architect from the beginnings of modernism. Still, good design was never to sacrifice aesthetics in favor of functionality. Peter behrens 18681940 was one of the most innovative architects and designers of the early 20th century. Oct 21, 20 peter behrens was never an employee for aeg, but worked in the capacity of artistic consultant. Peter behrens, poster for allgemeine elektricitats gesellschaft aeg, 1912 design is fine. In 1953, peter sieber established the first aeg internal design office in frankfurt. He was a founder of modern objective industrial architecture and modern industrial design. Buy or license direct from the photographer this stunning image of. Aeg metallfadenlamper, 1907 art nouveau poster by behrens for the german metal. Peter behrens was not only the father of german industrial design he was also the founder of corporate identity.
Peter behrens and the corporate type design peter behrens, aeg ad, 1907, originally uploaded by gatochy. Some historians called peter behrens designs for aeg as first corporate identity design without a detailed analysis. However these were not the only forces that shaped his designwork. He simply and clearly stated his design philosophy. Peter behrens design identity for aegintroduced the idea of corporate identity. Peter behrens german architect and designer, working mainly for aeg in berlin. Peter behrens was appointed artistic advisor to aeg in 1907 and become intensely involved with its architectural, product, and graphic design programs at aeg until world war i. In addition, he was a pioneer in the field of industrial design after attending the fine arts school at hamburg, behrens went to munich in 1897 during the time of the renaissance of arts and crafts in germany. He is widely recognised as a pioneer of modern industrial design.
In 1907 behrens, precursor of the ideas of le corbusier, adolf meyer. As head designer at aeg, behrens created the companys turbine hall in berlinmoabit. He was orphaned at the age of 14 and was left a sizable inheritance from his parents which allowed him certain freedoms. Book is in english with no dust jacket in near fine condition with a purple cloth. In early days a bohemian and part of the munich secession, behrens dabbled in various artistic design enterprises particularly in applied arts, including constructing. As usual the typeface follows everything behrens created for the company, simple in style, geometric in shape and does not have any exaggeration added to it, all in all very modern eskilson, 2007, 102.
See more ideas about design, modernist movement and art nouveau. Imagine a time with no computers but with lots of craftsmanship and creativity. Design the whole before he became an architect he was a painter in his youth and art nouveau designer of decorative and graphic art. In addition to the vast array of visual material from the aegs archives, the book contains essays by tilmann buddensieg, henning rogge, fritz neumeyer, karin wilhelm. He is widely recognized as a pioneer of modern industrial design. May 12, 2014 unified design behrens designed a typeface for aegs exclusive use to bring unity to its printed materials. Included are architecture, products, graphics and writings, essays,etc. Peter behrens and his influence on graphic design hey there. Pdf corporate identity design download read online free.